Article by The Global Business Professor
The following is an excerpt from a paper written for Accenture Consulting by Roger Ingold and Gil de Souza. The paper discusses the rise of Brazil as an emerging economic market and powerhouse.
“Flown on a regional airline recently in the United States or Europe? It’s likely you were on an Embraer aircraft — designed and built in Brazil. Grilled chicken on the Fourth of July? There’s a good chance the poultry was Pilgrim’s Pride brand, now majority-owned by JBS, the Brazilian meat processor. Have a Budweiser at that barbecue? These days, that’s a taste of Brazil too. The iconic American beer brand belongs to Anheuser-Busch InBev, the billion Belgian-headquartered company, most of whose top management team hails from Brazil.Brazil is a global player to be reckoned with.
Once known for samba and soccer, the country is now the land of surprising and substantial commercial and financial opportunity. It offers a rare amalgam of political stability, economic diversity and dynamism, fiscal austerity and conformity with the cadence of Western business.To be sure, there are concerns about the economy overheating, especially with gross domestic product on track to expand by more than 6percent this year. Still, some economists say the country could sustain 4.5 percent annual growth without inflationary pressure for much of the next decade.For businesses and investors worldwide, Brazil is providing more and more ways to tap huge and rapidly expanding consumer markets, put capital to work, harness the energies and intellect of its growingprofessional class, find new suppliers, and forge new partnerships in an increasingly diversified economy.
Some leading multinationals clearly already understand the nation’s potential:Brazil is the second-largest market for cosmetics leader Avon Products and the third-largest for consumer goods giant Unilever.Brazil is also coming into its own on the world political stage. Now the world’s eighth-largest economy, the nation is seeking a permanent seat on the United Nations Security Council. It sends regular trade missions abroad and has trade support centers as far afield as Poland and the Arabian Gulf. It has been central to a peace-keeping mission in Haiti, among many other global initiatives. Meanwhile, Brazil boasts that it has greater individual freedom than China,less sectarian volatility than India, and almost none of the potential forpoliticalunrest or natural disasters that overshadow those nations…”
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